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Archive for October, 2011


Upper Hand Hold ‘Em, Huh? Cool.

Months ago on this blog I gave you a sneak glimpse into the world of marketing surrounding our new Hold ‘Em based game, Upper Hand Hold ‘Em.  The dilemma at the time was brand positioning – where exactly does a game that’s not quite Texas Hold ‘Em, not quite video poker and not quite a slot fit in?

It’s taken us some time, but we’ve found the answer.

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